Where the Industry Meets the Academy

Built By Experts.
Taught By You.
Mastered By Them.

The research is done. The materials are ready. You bring the expertise. Below is a working preview of Music Business Lab's curriculum, ready for your review.

For Individual Artists

Looking for the Individual Artist Playbooks?

Visit Royalty School for standalone courses built for independent songwriters and producers — no institution required.

Visit Royalty School →

Royalty School is a DBA of Music Business Lab LLC.

Jill Lorie, founder of Music Business Lab
Why This Curriculum Is Different

The full music business, not just the vocabulary.

Music Business Lab was built on the premise that music business education should give students the whole picture: who the players actually are, how deals and rights really move between them, what the numbers look like once a deal closes, and the administrative discipline that protects an independent artist's income.

That holistic view comes from a rare dual vantage point: 25 years inside institutional banking and finance, combined with hands-on experience inside the music industry itself, seeing both how the majors operate and how independent artists navigate the same landscape without that infrastructure behind them.

Every module is built around a verifiable, real-world case study, not a hypothetical, so students learn how the business actually works by tracing exactly what happened.

25
Years Across Finance & Music
2
Curriculum Tracks
100%
Ready to Teach

A sweeping, holistic curriculum in how the music business actually works.

Music Business Lab licenses ready-to-teach modules to universities and independent recording schools. Every module gives students the full picture: who the players are, how the deals actually work, what the numbers really look like, and the administrative groundwork that protects an independent artist's income.

Track A · Case Study Modules
Capstone Project · Interdisciplinary

Business School. Music School. One Team.

Music Licensing in the Real World · An 8-Week Collaborative Capstone

Built directly on the WTTJ anchor module, this capstone puts business and music students on the same team to advise a real energy drink brand on a $750,000 licensing campaign, choosing four placements from the same five WTTJ scenarios, building the financial model, and defending the strategy live to a panel acting as the client's executive board. Five graded deliverables, 200 points, and a final presentation that brings the entire curriculum together.

See the Full Capstone →
Case Study Previews Within Track A
Track B · Mechanics Modules

A Full Curriculum Overview for Educators

One page that walks through all three live modules, the four case studies, and (for independent schools) current licensing rates, ready to send ahead of a conversation.

Preview for Independent Schools Preview for Universities

Licensing

Full licensing details, including current rates, are available in the curriculum preview built for your institution type.

Preview for Independent Schools Preview for Universities

Let's start a conversation.

Whether you're evaluating one module or the full library, the fastest way to get pricing, sample materials, and licensing terms is a direct email.

Founder
Jill Lorie
Email
info@themusicbusinesslab.com
Company
Music Business Lab LLC
Email Us Directly